For me, this week’s readings jumpstarted my thinking about the projects we will be generating over the course of the semester. While we’ve spent some time talking about the organization and structure of webpages in other classes, I’m looking forward to taking it a step further and testing out these ideas.
There are a lot of examples of poor web design available. (My bank has a particularly terrible webpage.) However, identifying poor design depends on how users evaluate them. I complained about this last semester, but in celebration of a 150 year history my alma mater put together a very pretty and very ineffective timeline that showcases images and content. While it’s “pretty” and “showcases information” – it is also useless. Users can click on the highlighted events to view images or read content, but the experience ends there. There are few links to sources or lengthy descriptions and there’s no opportunity for additional interaction with historical content or other users. A redesign of the site would take into account the arguments in this week’s reading: form AND content matter. As Norman argued, an attractive and pleasant user interface improves the experience of users- but so does intelligent and careful design (Elish and Trettien).
What does it mean that people evaluate aesthetics rather than content or effectiveness in using web pages (Web Credibility)? It means we have to think carefully about how we put pages together- so that they are both pretty and useful.
This week I commented on Sara’s Blog and in my own comments below.